This is an AI translated post.
Gramfus, Delivering Joy to the World Through Casual Games
- Writing language: Korean
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Base country: All countries
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- Entertainment
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Summarized by durumis AI
- Gramfus is a Korean casual game developer that has achieved success in the global market by developing popular cooking games such as 'Cooking Adventure' and 'My Little Chef'.
- Based on a culture of autonomy centered on developers and a constant interest in user feedback, it has grown by targeting a female user base, unlike the male-dominated domestic game market.
- Next year, it is set to release a new game using the BTS IP, and aims to continue developing games that spread happiness to the world.
Gramfuss is a casual game development company led by CEO Ji-in Kim. Since its founding in 2013, Gramfuss has been committed to creating games that are "easy for anyone to play and enjoy". To date, the company has developed popular games such as 'Cooking Adventure' and 'My Little Chef'.
'Cooking Adventure' was released on global gaming platforms such as Google, Apple, and Facebook, and hasrecorded over 20 million downloads.It is a representative work that is loved worldwide, including China, Japan, North America, and Southeast Asia. The game is particularly popular among female users. By making good use of the advantages of the Facebook gaming platform, it can be enjoyed simultaneously on both mobile and PC.
In Korea, the game 'My Little Chef' was released on the Kakao platform, andachieved over 2 million downloads.
The founding members had been creating cooking game franchises since the feature phone era, so they were confident in the gameplay.
Gramfuss has been aiming to create "games that everyone in the family can enjoy" since its inception. Unlike the Korean market, where male-oriented games dominated, Gramfuss targeted female users and has emerged as a prominent force in the global market with its casual yet fun cooking game content.
Gramfuss's strength lies in its minimal management. It is composed mostly of highly educated developers, and it strives to foster a culture that respects the autonomy of each member. The company listens to its employees' opinions and pursues a rational decision-making process rather than hierarchical instructions.
Gramfuss is also scheduled to release a new game next year that utilizes the BTS IP. CEO Ji-in Kim expressed his expectations, saying, "Casual games will bring healing and joy to this chaotic world."
Image Source: Part of the interview screenshot
In the early days of the company, it was easy to get caught up in short-term plans, but it has grown by gradually drawing up long-term visions. It was important to have a global mindset, not limited to the Korean market. Instead of taking startup success stories as role models, Gramfuss is forging new paths with fellow entrepreneurs.
Gramfuss also listens to user feedback. The company observes people playing games on public transportation, and is grateful to users who have played their games for a long time, such as celebrity Yoo-jeong. Gramfuss's vision of spreading happiness to the world through small but meaningful games deserves applause.
