Gramfus: Delivering Joy to the World through Casual Games

Gramfus is a casual game development company led by CEO Ji-in Kim. Since its founding in 2013, Gramfus has aimed to create "games that anyone can easily play and enjoy." To date, the company has developed popular games such as 'Cooking Adventure' and 'My Little Chef.'

'Cooking Adventure' has been released on global gaming platforms such as Google, Apple, and Facebook, achieving over 20 million downloadsand is a representative work. This game is loved all over the world, including China, Japan, North America, and Southeast Asia, and is particularly popular among female users. It leverages the strengths of the Facebook gaming platform to allow users to enjoy the game simultaneously on both mobile and PC.

In Korea, the company launched the game 'My Little Chef' on the Kakao platform and achieved over 2 million downloads.

The founding members had previously developed a cooking game franchise during the feature phone era, so they were confident in the game's quality.

From its inception, Gramfus has aimed to create "games that the whole family can enjoy." Unlike the Korean market, where male-oriented games dominated, Gramfus has targeted female users and made its mark in the global market with its casual yet entertaining cooking game content.

Gramfus's strength lies in its minimal management style. Composed primarily of highly educated developers, the company fosters a culture that respects the autonomy of each individual member. The company listens to its employees' opinions and pursues a rational decision-making process rather than a hierarchical command structure.

Gramfus is also scheduled to launch a new game next year utilizing the BTS IP. CEO Ji-in Kim expressed her anticipation, stating that "casual games will provide healing and joy in this chaotic world."

In the early stages of the company, it was easy to get caught up in short-term plans, but Gramfus has grown by gradually developing a long-term vision. Having a global mindset beyond the Korean market was crucial. Instead of using startup success stories as role models, Gramfus is forging new paths alongside fellow entrepreneurs.

The company also listens to user feedback. They observe people playing games on public transportation, and they express gratitude to long-time users of their games, including celebrity user Jung. Gramfus's vision of spreading happiness to the world through small but meaningful games deserves applause.