LG's produced survival reality show 'House of Survival' captures participants facing elimination as they tackle survival missions in a home without any appliances.
By experiencing the inconveniences of life without appliances, viewers gain a sense of appreciation for modern conveniences and naturally experience the promotional effects of LG appliances.
Currently available on the LG channel and Amazon Prime, participants are eliminated through viewer voting and mission performance, with the ultimate winner receiving a $100,000 prize.
LG has produced a survival reality show, House of Survival’, which has launched simultaneously in over 19 countries worldwide through Amazon Prime Video and the LG Channel. The show features male and female participants of various ages, genders, and professions who enter a house devoid of any amenities and must cooperate or compete to survive while completing a variety of missions.
A scene from 'House of Survival' / Source: YouTube LG Electronics channel
Upon entering the house, participants are confronted with an empty space lacking even basic furniture or necessities. They must fulfill their assigned roles and tackle missions that pop up along the way to ensure their survival. With each successful mission, they earn the latest LG home appliances as rewards, making their lives considerably more comfortable. However, to achieve this, they must navigate not only the missions but also a stringent rule: 'elimination voting'. This rule compels participants to strive to avoid appearing as the weakest link. They are subjected to psychological pressure, fostering suspicion, forming alliances, and simultaneously keeping a watchful eye on their rivals.
In the first episode, participants are given their first mission: to find hidden necessities within the house and acquire a red oven mitt. Whoever finds the red oven mitt gains immunity for the day, escaping the risk of elimination. Amidst this chaos, participants scramble to find items, naturally leading to the formation of alliances. Howard was chosen as the first to be eliminated, but unlike traditional survival shows, eliminated participants remain in the game and can influence the selection of the ultimate winner. This rule adds intrigue as even those eliminated play a significant role in the show.
A defining characteristic of House of Survival is its focus not solely on competition and elimination among participants, but also on showcasing the inconveniences of living without appliances. Participants must handle household chores like dishwashing, cleaning, and laundry in the absence of appliances, prompting reflection on how dependent we are on them in our daily lives. For instance, the struggles faced when lacking appliances for tasks like heating food or washing clothes naturally instills an appreciation for the convenience of home appliances in viewers.
While the show has a commercial agenda tied to LG, it surprisingly receives positive feedback for not overdoing it. It prioritizes the dramatic unfolding of psychological battles, cooperation, and betrayal among participants, enhancing viewer engagement. The process of earning appliances one by one through missions seamlessly integrates with the narrative, minimizing the promotional feel. Viewers naturally recognize the importance of LG appliances while watching participants endure hardships, making the show's structure incredibly inventive.
Korean viewers can watch this survival reality show for free through the LG Channel. This six-episode program is packed with new missions and psychological battles in each episode. In upcoming episodes, participants will engage in even fiercer competition, gradually filling their appliance-less house with the latest LG home appliances, with the ultimate victor receiving a $100,000 prize.
This program has established itself as a new form of content that naturally emphasizes the value and convenience of home appliances while captivating viewers with its unique appeal, setting it apart from traditional survival shows. Through House of Survival, we are once again reminded of the inconveniences of life without home appliances and realize how crucial LG's latest AI home appliances are in our daily lives.
Now, you might be wondering where you can watch it.
Episodes 3 and 4 were introduced by YouTubers Gomong and Kim Si-seon.
Episodes 1 through 6 are available for free on the LG Channel.
You can also watch it on Amazon Prime for a fee.
※ LG Channel: If you have an LG Smart TV, you can access the LG Channel, which offers around 100 channels for free.
